ChatGPT Adds Shopping: Personalized E-commerce Search

OpenAI announced that ChatGPT will soon allow users to buy products directly through the chat interface. This feature, rolling out to all users regardless of login status, redirects shoppers to the merchant's website for checkout. Leveraging ChatGPT's memory of user preferences and web-sourced product reviews, the AI provides personalized recommendations. OpenAI emphasizes that results are organic, not ads or sponsored placements, offering a more conversational and personalized shopping experience based on understanding user reviews and discussions.