Severance's Retro-Futuristic Design: A Dystopian World Built Through Aesthetics

Apple TV+'s *Severance* masterfully crafts a disturbing retro-futuristic world through its meticulous design. Lumon Industries' headquarters, the Bell Works, warps mid-century modernism into a sinister corporate labyrinth. From the sterile, symmetrical corridors to the curated domestic spaces, every element reinforces Lumon's eerie duality. Dieter Rams' minimalist designs heighten the unsettling atmosphere, while color, typography, and art shape this hypnotic world. The contrasting architectural styles—mid-century modern juxtaposed with organic architecture—further emphasize the dystopian setting. Even artwork serves as a tool of psychological control, reinforcing a cult-like reverence for the company founder. The show cleverly uses design language to create a world both familiar and alien, prompting reflection on power, control, and the nature of humanity.