The Vanishing of Color: A Modern Aesthetic Shift
2025-04-02

From cars and brands to film, grayscale and monochrome are dominating the world. This article explores the reasons behind this phenomenon, arguing it's not just about materials or fashion trends, but rooted in Western philosophy's long-standing devaluation of color. From Plato to Kant, reason was prioritized over senses, with color seen as sensory interference hindering the understanding of truth. Modernism further dismissed color as excessive ornamentation, pursuing pure form. However, the article argues this rejection of color ignores the harmonious unity of color and form, exemplified by the vibrant hues of Baroque art, where emotion and reason coexist. It's time to embrace color again, enriching our lives.
Design
Aesthetics