EU Guidelines on In-Game Currency: A David vs. Goliath?

The EU recently released guidelines on in-game virtual currencies, aiming to regulate questionable free-to-play monetization practices. These guidelines, however, aren't legally binding, leaving their effectiveness uncertain. The article analyzes the guidelines' core tenets and explores their impact on game developers, particularly smaller studios. Developers face a dilemma: compliance might drastically reduce revenue or force them out of the European market, while ignoring the guidelines risks legal repercussions. The author argues that the inherent flexibility of virtual worlds will likely allow developers to circumvent the guidelines creatively, rendering their actual impact minimal.