Threads Surpasses 350M Monthly Active Users, Challenging X's Dominance

Meta CEO Mark Zuckerberg revealed during the company's Q1 2025 earnings call on Wednesday that Instagram Threads, its competitor to X, has now surpassed 350 million monthly active users. This represents a 30 million user increase from the previous quarter's reported 320 million. Growth accelerated, with 30 million users added in Q1 compared to 20 million in Q4 2024. Remarkably, Threads added almost as many users in a single quarter as newer competitor Bluesky, which currently boasts roughly 35 million users. Meanwhile, X claims over 600 million monthly active users, according to its CEO Linda Yaccarino. While still smaller than Meta's other social apps (Facebook, Instagram, Messenger, and WhatsApp), Threads' growth solidifies its position in the microblogging landscape. Meta reports over 3.4 billion people use at least one of its apps daily. Zuckerberg highlighted this growth as indicating Threads is “on track to become our next major social app,” citing a 35% increase in time spent on the app due to recommendation system improvements.