Stack Overflow Rebrands Amidst AI-Driven Traffic Plunge

Facing a dramatic 64% drop in traffic due to AI-powered alternatives, Stack Overflow's parent company, Stack Exchange, is undertaking a rebranding initiative. Despite continued profitability, the decline in user engagement presents an existential threat. The company aims to shift from a single Q&A focus to a three-pillar model encompassing community, careers, and Q&A, while also developing AI-assisted tools and improving its recruitment services. This move has sparked user debate, with some arguing that rebranding isn't the solution and the current platform is sufficient.