Don't Look for Your Keys Under the Lamppost: The Tech Consultant's Dilemma

The article uses the analogy of a drunk looking for his keys under a lamppost to illustrate a common mistake among technically skilled individuals seeking consulting work. They focus on improving already strong technical skills (e.g., learning a sixth programming language when the first five are already in demand), neglecting crucial soft skills like sales and networking. The author argues that while strengthening existing strengths is beneficial, addressing weaknesses that hinder progress (like sales ability) should be prioritized. Attending conferences and actively seeking opportunities is more effective than solely focusing on enhancing technical expertise.