Business Insider's AI-Powered Reading List Goes Wrong

2025-06-02
Business Insider's AI-Powered Reading List Goes Wrong

Business Insider, while encouraging AI use, apologized last year for accidentally recommending non-existent books generated by AI. A reading list intended to help staff understand good business journalism included several fabricated titles, such as a nonexistent Target CEO's memoir, a Jensen Huang biography, and a Mark Zuckerberg autobiography. This incident highlights the potential risks and need for rigorous vetting of AI tools in content creation, serving as a cautionary tale for news organizations using AI.