Hollywood's AI Revolution: A Tightrope Walk Between Ethics and Efficiency

Hollywood is undergoing a revolution driven by AI. The emergence of studios like Asteria Film Co., founded by Bryn Mooser and Natasha Lyonne, highlights the widespread adoption of AI in filmmaking, but also sparks ethical and copyright concerns. Companies are using AI to generate images and videos, lowering costs and boosting efficiency, but face the risk of copyright lawsuits. Actors' and writers' guilds negotiated new contracts to protect their members' rights. However, AI adoption is inevitable, leading Hollywood to navigate the tightrope between efficiency and ethics. Some studios, like Asteria, are attempting to build "ethical" AI models trained on licensed material, attempting to address the challenges head-on.