Microsoft Bing Integrates Sora: Free AI Video Generator Arrives

Microsoft has integrated OpenAI's Sora video generation technology into its Bing mobile app, launching the free Bing Video Creator. Users can generate short, 5-second videos simply by typing text prompts. While currently limited to text-to-video generation and offering a limited number of free creations, its ease of use and accessibility make it a compelling tool for casual video creation. This move not only offers consumers a convenient video creation tool but also opens up possibilities for enterprise users to explore applications of AI video generation, such as automated video summaries, training materials, or marketing assets.