The Search Engine Dilemma: A Cat-and-Mouse Game with SEO

Using the metaphor of a vast library filled with low-quality, SEO-optimized books, the author describes the current state of internet search engines. High-quality content is drowned out by shallow, click-bait pages designed to generate revenue. The author reflects on their personal experience, highlighting the increasing difficulty in finding relevant information and their reliance on LLMs for research. The article explores the reasons behind the decline in search quality, the potential of LLMs to improve search, and the risks associated with the massive investment in the AI industry. A key concern is the potential for LLM monetization strategies to negatively impact users.