AI Bots Are Replacing Google Search: A New Kind of Web Traffic

AI tools like ChatGPT are replacing Google search, creating a massive shift in web traffic. Companies like OpenAI and Anthropic are deploying bots to summarize web content in real-time, feeding far more data into AI models than any human could. Data from TollBit reveals a 49% surge in retrieval bot traffic in Q1 2025 compared to Q4 2024, an exponential growth. While AI tools decrease human website traffic, overall content access explodes. Websites must adapt to AI visitors, but negotiating payment for content scraped by AI companies will be challenging, amidst ongoing copyright debates. The modern internet, optimized for Google and social media, needs restructuring to accommodate the rise of AI answers.