Apple's iPhone Sales Surge 15% in April-May, Reclaiming China's Top Spot

2025-06-19
Apple's iPhone Sales Surge 15% in April-May, Reclaiming China's Top Spot

Apple's iPhone sales jumped 15% year-over-year in April and May, marking its strongest two-month performance since the pandemic, according to Counterpoint Research. Growth was fueled by the US and China, with both markets returning to positive year-over-year growth after a three-year slump. Apple notably regained the top spot in China's smartphone market in May, reversing recent market share losses. Strong demand in Japan was also reported, driven by the more affordable iPhone 16e. Analysts suggest that AI's influence on smartphone purchases remains limited, giving Apple time to integrate its AI capabilities further.