Google's AI Summaries: Devouring the Web's Ecosystem?

Google's AI-generated web page summaries, launched in May 2024, increased search impressions but decreased click-through rates to source websites by 30 percent. This means more people use Google Search, but fewer visit the original sites. Studies show significantly higher click-through rates when AI summaries are absent. Web publishers are alarmed as search traffic, and thus ad and subscription revenue, plummets. Data reveals a drastic imbalance between web page crawling and referral traffic for AI companies like Google, OpenAI, and Anthropic; Google's ratio has soared from 2:1 to 18:1. This has led to lawsuits from publishers questioning compensation for the content used to train AI models. While Google dominates search, its actions risk undermining the very foundation of its business.