Apple Wallet Ads for F1 Movie Spark User Backlash

Apple is facing user backlash after its Wallet app pushed notifications advertising a $10 discount on Fandango for the F1 movie. iPhone users are upset about receiving marketing promotions within a built-in utility. While the film uses Apple technology, including iPhone parts in its cameras, users don't want ads in their apps. An upcoming iOS 26 beta update will include a toggle to disable these promotions, suggesting Apple plans to increase such marketing. This reminds many of the infamous U2 album automatically added to iTunes years ago. The negative reaction highlights Apple users' aversion to unwanted ads on their devices.