Lovable's $75M ARR in 7 Months: How Does This AI Code Generator Monetize?

Lovable, an AI code generation tool, has achieved remarkable growth, reaching a $75 million ARR in just 7 months. This article explores its monetization strategy, highlighting the challenges of its current credit-based pricing model. It proposes several potential avenues for increased revenue, including focusing on agencies and product managers needing recurring prototyping services, adding on features, partnerships with other vendors, creating an app store, and establishing an AI agent marketplace. The article concludes that Lovable's long-term success hinges on its ability to evolve from a simple prototyping tool into a comprehensive SaaS platform, akin to Shopify, offering end-to-end support for software developers.