Real-World Ad Blocker: AR Glasses Filter Out Street Ads
2025-06-28

A software engineer has created an augmented reality app for Snap's fifth-generation AR Spectacles that identifies and blocks real-world advertisements, billboards, and product branding. Leveraging Google's Gemini AI, the app detects ads and replaces them with red squares. While still in early stages, it hints at a future where users control the physical content they see, potentially even customizing replacements for blocked ads. Currently, the app is exclusive to Snap Spectacles users.
Tech