Can Design Save the World? A Look at Design's Ideals and Limitations

This article explores the social responsibility and limitations of design. From its humble beginnings as decorative art to its current involvement in hardware, software, services, and infrastructure, design now carries increasingly significant responsibilities. The author reviews key figures and events in design history, such as Eva Zeisel, the Bauhaus school, and Steve Jobs, showcasing the evolution of design philosophy. However, the popularity of design thinking has also brought challenges. The case of Gainesville, Florida, illustrates how design thinking failed to effectively address deep-seated social issues. Ultimately, the article emphasizes that design can contribute to building a better society, but it must avoid detachment from political and social realities. Participatory design and collaboration with other fields are crucial to truly address 'wicked problems'.