Amazon Prime Day: 41% Drop on Day 1? A Tale of Two Data Points

Amazon's Prime Day kicked off with conflicting reports. Momentum Commerce claimed a 41% drop in day-one sales compared to last year's shorter event. Amazon countered, calling the figures inaccurate. Analysts suggest extended sales and consumers waiting for better deals may be factors. Despite this, Adobe data reveals Prime Day's opening day surpassed Thanksgiving 2024 in e-commerce spending, with mobile sales dominating and buy-now-pay-later orders up significantly. This Prime Day, alongside Walmart's Walmart+ Week, serves as a crucial test of consumer spending amidst economic uncertainty.