Meta Hit With €5,000 Fine for Tracking Pixels, Opens Door to Massive GDPR Lawsuits

A German court ordered Meta to pay €5,000 to a user for embedding tracking pixels on third-party websites without consent, violating the GDPR. This ruling sets a precedent, potentially opening the floodgates for mass lawsuits against Meta. The court stated that individual users don't need to prove specific damages to sue. Meta's practice of using tracking technology to profile users and generate billions in profit was deemed a massive violation of European data protection law. Experts warn this decision could significantly impact websites and apps using similar tracking technologies, with potential class-action lawsuits posing a serious financial and operational threat to Meta.