Apple's AI Stumble: Is a Mega-Acquisition the Answer?
2025-07-15
Apple Inc.'s stock has plummeted this year, losing over $640 billion in market value, fueled by concerns over its slow-moving AI strategy. Analysts suggest Apple needs to break with tradition, pursuing large acquisitions and aggressively recruiting AI talent. Acquiring the $14 billion AI startup Perplexity AI is mentioned as a potential game-changer. Despite its massive cash reserves, Apple's long-standing aversion to large mergers and acquisitions might need to shift to compete with rivals like Meta. Recent executive changes at Apple hint at a potential broad management shake-up to address its AI shortcomings.
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