VMware's Partner Purge: Broadcom Shakes Up the Cloud Again

Broadcom, VMware's parent company, is once again drastically reshaping its partner program, leaving many smaller players out in the cold. The changes, effective October 31st, 2025, will sunset the white label program and prevent uninvited partners from signing new contracts. This has sparked outrage among partners and customers who face challenges renewing licenses, potential service quality drops, and increased migration costs. This isn't Broadcom's first major partner shakeup; a previous cull caused significant instability. While Broadcom claims these moves optimize its private cloud strategy, its erratic approach has eroded trust.