Google's AI Summaries: A Threat to Web Traffic?

A Pew Research Center study reveals how Google's AI-generated search summaries are impacting user behavior. Nearly six in ten respondents used Google searches with AI summaries in March 2025. The study found users clicked on traditional search result links less frequently when presented with an AI summary, often opting to read the summary instead. This resulted in a decrease in clicks to external websites and an increase in users ending their browsing session after the search. While convenient, the summaries predominantly sourced information from a few websites like Wikipedia, YouTube, and Reddit.