American Airlines CEO: No AI-powered Price Gouging

American Airlines CEO Robert Isom stated that the company will not use AI to manipulate ticket prices in a way that would deceive customers. This contrasts sharply with Delta Air Lines' approach of using AI to optimize pricing. Isom emphasized the importance of consumer trust and stated that American Airlines will not employ bait-and-switch tactics. While AI will be used to improve operational efficiency, it will not be used for price manipulation. Currently, American Airlines shares are down 8%, and have lost about one-third of their value this year.