Crossing the Chasm: From Strong-Link to Weak-Link Problems in Startups

This article explores how startups navigate evolving customer needs. Using the framework of 'strong-link problems' (focused on single-dimension excellence) and 'weak-link problems' (focused on eliminating failures across all dimensions), the author argues that early-stage startups should prioritize product advantages to attract early adopters. As they mature, however, they must address stability, security, and other 'weak-link' issues to satisfy later adopters. Many companies fail because they don't adapt to this shift. The author uses Segment as an example, explaining how to balance new product development with maintaining existing products and using the McKinsey horizon framework. Finally, the author applies this to AI products, noting most are still in the 'strong-link' phase, lacking robustness and reliability. Only a few have successfully crossed the chasm into mass adoption.