Futurehome's Bait and Switch: Smart Home Devices Now Require Subscriptions

2025-07-29
Futurehome's Bait and Switch: Smart Home Devices Now Require Subscriptions

Smart home company Futurehome is facing backlash after unexpectedly requiring a subscription for basic functionality of its previously one-time-purchase devices. Features like controlling devices, automations, and energy services now necessitate an annual 1,188 NOK (roughly $116.56) fee. This move has angered customers who feel deceived, as core functionality is now locked behind a paywall. While Futurehome claims the subscription covers server costs, users are frustrated by the loss of local control and the potential for future limitations on access, even to features that previously worked offline. The incident sparks a wider conversation about the sustainability and ethics of subscription-based models in the smart home market.

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