Apple's AI Stumble: Is the Cook Era Over?

2025-08-03
Apple's AI Stumble: Is the Cook Era Over?

Apple, once a leader in the tech world with the iPhone, now seems to be lagging in the age of artificial intelligence. Tim Cook's decade-long tenure has seen massive growth, but innovation has stagnated. Compared to competitors like Microsoft and Google, Apple's AI strategy is behind, with Siri losing its edge. Over-reliance on the Chinese market is also a significant concern, with slow production shifts and increasing competition from Chinese firms. While Apple remains immensely profitable, the arrival of the AI era demands change, or risk being overtaken.

Tech Tim Cook