Data Brokers Hide Data Deletion Options in California

California law requires data brokers to provide ways for consumers to delete their data, but many companies are making it incredibly difficult to find these options. An investigation by The Markup and CalMatters revealed that over 30 data brokers used code to prevent search engines from indexing their data deletion pages. This makes it nearly impossible for Californians to exercise their right to data removal. While some companies removed the code after being contacted, others either didn't respond or claimed the code was to prevent spam. This highlights the challenges of data privacy protection and the passive resistance of some companies to comply with the law.