Unexpected Perks of a High-Ranking Hacker News Post: It's More Than Just Traffic

A decade-long Hacker News user shares insights: high-ranking posts bring massive traffic, but conversions are low. The real value lies in boosted brand awareness and invaluable user feedback. The author stresses actively engaging with comments, learning from user perspectives. Furthermore, high-ranking posts lead to subsequent traffic bumps and potential collaborations, even thank-you notes. However, the author cautions that HN isn't a marketing plan; traffic is fickle, the audience limited, and direct conversions shouldn't be expected.