24/7 AI Sales Avatars Outsell Humans on Taobao

A Shanghai marketing company, PLTFRM, has created AI avatars that are revolutionizing livestream ecommerce in China. These AI salespeople stream 24/7 on platforms like Taobao and Pinduoduo, consistently outperforming human counterparts. Brother printers, for example, reported a 30% increase in livestream sales after switching to an AI avatar. While platforms like Douyin remain cautious, the widespread adoption of these AI avatars raises concerns about potential job displacement for human livestreamers and affiliate marketers. The technology's accessibility and affordability are fueling this trend, hinting at a future dominated by AI-generated content and sales.