Amazon Prime Video Faces Lawsuit Over 'Buy' Button Misleading Consumers

A user is suing Amazon Prime Video, claiming its use of the "buy" button is misleading, as it actually purchases a revocable license to access digital content, not permanent ownership. The plaintiff points out that the fine print below Prime Video's "buy" button is too inconspicuous, only visible at the final stage of the transaction. Legal experts believe Amazon might argue users should read the full terms, but the plaintiff is likely to win because ordinary consumers understand "buy" as a permanent transaction. The key to this case is proving that Amazon's advertising is misleading and the losses suffered by consumers due to content removal.