Roku Streaming Surpasses Traditional TV Viewing in the US

Nielsen data reveals that for the third consecutive month, US viewers spent more time streaming on Roku devices than watching traditional broadcast television in July. Roku-powered devices accounted for 21.4% of all TV viewing, surpassing broadcast TV's 18.4%. This signifies a major shift in viewing habits. Roku's success isn't solely attributed to its own streaming service, The Roku Channel, but also its vast ecosystem of thousands of apps and live TV providers. Roku aims to be more than a content provider; it aspires to be the gateway to modern television.