YouTube Viewership Plummets: A Mysterious August Algorithm Shift?

In early August, numerous YouTubers, including the author, noticed a significant drop in video views. This wasn't a seasonal dip or minor algorithmic tweak; it was a substantial decline. Multiple prominent channels experienced the same issue: views plummeted, but likes and revenue remained consistent, leading to abnormally high like-to-view and revenue-per-view ratios. Data analysis reveals this phenomenon emerged in early August and is statistically significant. While YouTube hasn't commented, speculation among creators points to an algorithmic adjustment, possibly redefining "engagement." This poses a major challenge for creators relying on ad revenue, as sponsorship deals are often tied to viewership metrics. The author urges YouTube for an explanation.