Apple's App Store in Brazil: Massive Revenue, Regulatory Battles

A new study reveals that Apple's Brazilian App Store generated R$63.8 billion (approximately $11.7 billion) for Brazilian developers last year, with 90% of that revenue commission-free. Despite this, Apple faces ongoing regulatory pressure in Brazil, navigating an antitrust lawsuit from MercadoLibre and court orders mandating sideloading and alternative payment methods. Apple is working with CADE, Brazil's competition watchdog, to delay enforcement and highlight the App Store's positive impact on Brazilian developers and the economy.