Apple's September Event: Incremental Upgrades and Worrying Trends

Apple's September event unveiled new iPhones, AirPods Pro, and Apple Watches, but lacked groundbreaking innovation. The author expresses disappointment with Apple's regression in software design and user interface, arguing that Apple is increasingly resembling other big tech companies, losing its unique appeal. While the new iPhone lineup offers distinct product positioning, the iPhone Air's ultrathin design compromises battery life and durability, appearing gimmicky. The author believes Apple should prioritize software design and enhance user experience instead of merely focusing on incremental hardware upgrades.