A Dev's Week-Long Marketing Experiment: From Code to Social Media

2025-09-21
A Dev's Week-Long Marketing Experiment: From Code to Social Media

A developer of a fitness app, Lagree Buddy, challenged himself to focus solely on marketing for a week to promote his app. He tried various strategies, including social media posting, cold emailing fitness studios and trainers, and attending a class by Sebastian Lagree. While the numbers didn't immediately show improvement, he forged connections with Lagreeing at Home and Sebastian Lagree himself, gaining valuable feedback and laying the groundwork for future marketing efforts. The experiment revealed that marketing is far harder than he anticipated, but also opened doors that code alone couldn't.