EU Eyes Cookie Consent Overhaul: The End of Annoying Pop-ups?

The 2009 e-Privacy Directive requiring websites to obtain user consent for cookies has led to a deluge of consent banners, prompting user fatigue. The EU Commission plans a December “omnibus” regulation simplifying digital company oversight, potentially easing cookie rules. This might include allowing one-time cookie preference settings or exempting cookies for technically necessary functions and simple statistics. Denmark has proposed similar changes. However, the upcoming Digital Fairness Act focusing on advertising suggests further battles over cookie regulation are on the horizon.