OKRs: Tool or Trap?

This article explores the duality of OKRs (Objectives and Key Results). The author points out that many companies misuse OKRs for performance reviews, leading teams to overemphasize measurable metrics while neglecting the actual objectives and external effects. The author uses the example of Alexa to illustrate how blindly pursuing key results can be counterproductive. In contrast, Honeycomb uses OKRs as a tool for communication and reflection, treating key results as clues to observe the world and improve work, rather than ultimate judgment criteria, thus avoiding metric distortion.