Real-Time Bidding: The Mass Surveillance System You've Never Heard Of

Every targeted ad you see is powered by a system called "real-time bidding" (RTB). This system isn't just about delivering ads; it's a massive surveillance network. RTB broadcasts your personal information—location, IP address, interests, and more—to thousands of companies daily. This data fuels targeted advertising but also flows to government agencies and data brokers for surveillance and commercial purposes. The article exposes how RTB facilitates government surveillance, poses national security risks, and how banning online behavioral advertising is crucial for protecting individual privacy.