Apple Returns to Advertising on X

Apple has resumed advertising on X this month, marking its return after a hiatus of over a year. The company had paused ads in November 2023 following controversial statements by owner Elon Musk. Ads promoting Safari's privacy features and the Apple TV+ show *Severance* have been spotted. This follows a report last month suggesting Apple's return, a decision mirrored by other major brands who paused and then cautiously resumed advertising on the platform after Musk's acquisition and subsequent changes to content moderation.