Ecosia: A Steward-Owned Company Committed to Planting Trees, Not Profits

Ecosia founder Christian Kroll has doubled down on his commitment to environmentalism by transforming the company into a steward-owned entity. This legally binding structure prevents the sale of shares for profit and prohibits profit extraction. The focus is squarely on maximizing tree planting, not shareholder returns, challenging the traditional business model and inspiring other companies to prioritize purpose over profit.