Apple's AI Shakeup: Vision Pro Lead Takes Over Siri
2025-03-21
Apple Inc. is reshuffling its executive ranks to address persistent delays and setbacks in its AI initiatives. CEO Tim Cook has reportedly lost confidence in AI chief John Giannandrea's ability to deliver, prompting the appointment of Mike Rockwell, the creator of Vision Pro, to oversee Siri. This move underscores Apple's lagging AI technology compared to rivals. Rockwell's extensive hardware experience and success with Vision Pro make him a strategic choice to revitalize Siri and improve its user experience. The reorganization involves other executive changes, highlighting Apple's determined effort to overcome its AI challenges.
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