Intel Reboots 'Intel Inside': 30 Years Later, the Brand Gets a Reboot

Thirty years ago, 'Intel Inside' took the world by storm, inextricably linking Intel with the personal computer. Now, at its Vision 2025 event in Las Vegas, Intel has redefined its iconic brand. The new slogan, "That's the power of Intel Inside," not only evokes nostalgia but emphasizes the crucial role Intel, its partners, and customers play in today's world. From its initial focus on processors, to the integrated Centrino platform, and the performance-driven Core series, Intel Inside has evolved alongside technology, ultimately returning to its core brand value: highlighting how Intel technology empowers individuals and the global community. This rebranding reignites the brand's passion.