Searchception: How Big Tech Hijacked Your Browsing

2025-04-10
Searchception: How Big Tech Hijacked Your Browsing

Remember when browsers and search engines were distinct? No longer. This article details how Google, Microsoft, and others blurred the lines, merging address and search bars. This 'searchception' subtly steers users towards their default search engine, even when the URL is known, maximizing data collection and ad revenue. The omnibox, predictive search, deep OS integration, and even visual mimicry in search results all contribute to this insidious effect. The author advocates for reclaiming agency by using browsers with separate search and address bars, typing full URLs, and being mindful of the hidden manipulation.

Tech