Startup Funding: What Money Can and Can't Buy

This article explores the role of money in startup funding. The author argues that while money solves many problems—marketing, hiring, coding—crucial elements like team building, market positioning, and strategic decision-making are beyond its reach. Successful startups balance both: using funds to accelerate growth while demonstrating the ability to overcome challenges without money, such as A/B testing to optimize products and adapting strategies based on customer feedback. Proving your ability to learn, adapt, and innovate convinces investors your project is worth funding.