Algorithmic Authority: The Silent Manipulation of Social Media

Social media platforms' recommendation algorithms subtly shape what people see. Influential users can manipulate these algorithms through simple interactions (like muting) to reduce the visibility of others, creating a form of 'shadowbanning'. Conversely, high-reach user interactions amplify content visibility, creating artificial popularity. This mechanism isn't fraud, but a form of algorithmic manipulation of public opinion, manufacturing 'consensus' that ultimately impacts voting, consumption, and protest behavior. The article reveals how this covert algorithmic manipulation distorts information and points out that true influence lies in subtle guidance, not blunt control.