The Price of 'Made in the USA': A Harsh Reality Check

2025-04-24
The Price of 'Made in the USA': A Harsh Reality Check

Afina, a small US business, ran a bold experiment: pricing its US-made showerhead 85% higher than its Chinese-made counterpart. The result? Despite verbal support for American-made goods, not a single customer bought the $239 US version. This experiment revealed a harsh economic truth: Inflation and high manufacturing costs make 'supporting American manufacturing' a luxury most can't afford, even if they want to. The experiment serves as a wake-up call for US policymakers: Idealism doesn't always survive a price tag; revitalizing US manufacturing requires more practical policy support and consumer incentives.