The Invisible Greatness of Design Masters: Misalignment of Fame and Value

This article explores the definition of 'greatness' in design. The author argues that true design greatness isn't about fame and recognition, but rather the extent to which the work serves human needs. Many excellent designers and their creations remain unknown, their designs seamlessly integrated into daily life to the point where people take them for granted, overlooking the ingenuity behind them. The author criticizes the current social climate that equates attention with value, pointing out that truly great design is that which solves problems, provides convenience and delight, rather than that which seeks attention for its own sake.