Perplexity's Bold Move: Copying Google's Playbook?

Perplexity, an AI search engine, is building its own browser, Comet, to collect user data outside its app for targeted advertising, as revealed by CEO Aravind Srinivas. This raises privacy concerns and draws parallels to Google's antitrust lawsuit. Perplexity's partnerships with Motorola and potential deals with Samsung, mirroring Google's strategy with Chrome and Android, aim to build a comprehensive user profile. While Srinivas argues for more relevant ads, this move may fuel distrust in big tech's data tracking practices. OpenAI and Perplexity have expressed interest in acquiring Chrome if Google is forced to divest.