Leadership: The Importance of Consistent Messaging
2025-02-04
This article explores the challenges of effective communication in large organizations. A former COO's advice to the author – that leaders must repeatedly deliver the same message to ensure its impact – is central. Even simple messages from a CEO, via email or all-hands meetings, can fail due to skimming, absences, information distortion, and the forgetting curve. Effective communication demands empathy, understanding the audience's perspective, and utilizing multiple channels for consistent messaging. The author emphasizes the need for discipline and persistence – 'beating the drum' – to ensure team alignment and understanding.
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Startup
communication